What Nobody Warns You About Before Your First Invoice
Three things kill small businesses that never appear in a business plan: the room you work in, the stories you absorb, and the money that was never yours.
I have been self-employed a few times. Before my enterprise career, between two of them, and on the side. None of it made me rich. All of it taught me things you cannot learn from a startup podcast, because podcasts talk about scaling and my problem was that a customer's dog did not like me.
Let me hand over the three lessons that actually cost me something
Your business has a physical address, even when you think it doesn't
Everyone starts in the bedroom, the garage or the study. Fine. Nobody plans the other rooms.
One of my ventures was classic IT service. Persuading stubborn printers to acknowledge the existence of WiFi. Removing pre-installed bloat from our favorite corporate operating system. Explaining, for the fourth time, that a tablet needs updates. Mostly on-site, at people's homes.
Some clients objected to travel fees. Reasonable. They wanted to come to me. Slight problem: I had no office and no presentable workshop. So I invited them into my dining room - statistically the least private room in the house, right up until a stranger sits in it holding a coffee cup and telling me about his divorce while I diagnose a random reboot.
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